VitalFit has been essential for winning the 3D Retail Coalition (3DRC) Grand Challenge twice — a record! This is an industry competition, organized by IEEE, PI Apparel and Kalypso. In this interview, our founder sat down with Michael Ratcliffe from PI Apparel to reveal the secret sauce behind our two wins. The discussion covers why fit is so important, why it’s so challenging, and how Vital Mechanics has systematically built a complete technology stack to tackle fit. The foundation is building accurate digital twins of both the human body and garments, which allows us to scale simulations to run thousands of fit tests to solve sizing problems, and leverage this data to enable AI-driven tools that deliver fast, meaningful fit predictions.

You can watch the full interview HERE